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Howard brought his passion, enthusiasm and knowledge of the market together to create Dragon Sunglasses, first distributing to local surf shops then expanding to Florida, Hawaii and the international market.

Dragon remained true to its market of young, active wearers by continually creating functional, high-quality eyewear, diversifying into snow goggles for the emerging snowboard market. Dragon aligned itself with leading snowboarders like Jamie Lynn, Chris Roach and others and quickly established itself as a leading supplier in the snow goggle business. 

In 2011 Dragon Alliance distinguished itself again when it developed the first ever pair of frameless snow goggles which have since become the most sought-after style. In keeping with their commitment to provide the most innovative, rider-inspired designs that remain true to the passion of the founder and those who ride, ski and surf, are the ever-popular Jam, Domo, and Fame styles.

Dragon Sunglasses remain a leading brand amongst the sporting male and female due to the fact that they are designed specifically with them in mind. The company is strong on getting feedback from top surfers, moto riders, snowboarders, and wake boarders from across the international realm and using this information to further improve on their designs.

You know that when you invest in a pair of Dragon sunglasses you are investing in both distinctive style and the best in protection and safety for your eyes. Dragon Alliance focuses on innovative design and styling and the best UVA and UVB protection for your eyes, offering both polarised lenses and RX adaptability lenses for ultimate sun glare protection.

Dragon Sunglasses are the top brand for athletes and extreme sports enthusiasts, although they are also very fashionable, as exemplified by the 2013 Mansfield style, a classic frameless design inspired by Hollywood sex symbol Jayne Mansfield, that transition seamlessly from beach to street.

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  • RX ? This means that the sunglasses you are looking at can be scripted with a prescription lens, either by us or by your optometrist. You can also buy just buy the frames from us and have prescription lenses fitted by your optometrist.
  • Asian Fit ? If sunglasses tend to sit too low on your face or slide down your nose, touch at your temples or cheeks, or feel narrow at the sides of your head, try our Asian Fit range.


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